I’m interested in identity work that starts with a clear idea and results in something that feels visually strong and specific. Not design as decoration, but design that gives a brand a more defined presence.

A lot of the work I enjoy sits in moments of change. New brands finding their shape, existing brands needing a sharper direction, or ideas that need to become more visible, recognisable and coherent.

Since 2018, I’ve worked across brand identity, rebranding and art direction. After graduating in graphic design, I went on to study at Shillington in Manchester, where I learned to shape concepts from strategy and carry them through into design.